外贸新人必会的外贸术语,面试笔试必考
一、定制合作类
1.MOQ 最小起订量
The MOQ for this model is 500 pcs.
2.OEM 客户提供设计,工厂贴牌生产
We offer OEM service with your logo and artwork.
3.ODM 工厂现有模具,改色/改包装/小修改
We support ODM customization based on our standard items.
4.OBM 工厂自有品牌成品销售
We have OBM products for wholesale market.
二、付款方式类
1.TT 电汇(外贸主流)
30% TT deposit, 70% balance before shipping.
2.LC 信用证(银行担保,大额订单)
We accept LC at sight for large orders.
3.OA 赊销/账期(高风险,仅限老客)
OA terms are only for long-term trusted customers.
三、外贸核心单据
1.PI 形式发票:确认价格、收定金
I will send you the PI for deposit payment.
2.PO 采购订单:客户正式下单凭证
Please send us your official PO to start production.
3.PL 装箱单:清关、核对货物明细
We will provide PL and commercial invoice for customs.
4.BL 海运提单:货权凭证,目的港提货
We will send you full set BL documents after shipment.
四、三大报价贸易条款
1.EXW 工厂交货价
The quoted price is EXW factory.
2.FOB 离岸价(含报关+送港,最常用)
We quote FOB Shenzhen price for you.
3.CIF 成本+运费+保险(到目的港)
CIF price includes sea freight and insurance.
五、高频业务沟通短句
1.报价 & 议价
Could you please tell me your target price?
This is our best price for bulk order.
Unit price will be cheaper with larger quantity.
2.样品 & 订单
We can make free samples for your checking.
Please confirm the PI, we will arrange mass production.
Your order has been confirmed.
3.交期 & 生产
Production time: 15–20 working days.
We will update production pictures regularly.
Please arrange payment to avoid shipment delay.
4.委婉催款
Kindly arrange the deposit as soon as possible.
Goods are ready, waiting for your balance.
5.出货 & 物流
Goods will be delivered within 3 working days.
All shipping documents will be sent after loading.
6.万能礼貌结尾
Noted with thanks.
Waiting for your early reply.
Looking forward to long-term cooperation.
极简记忆口诀
- 定制:OEM你出图,ODM我改款,OBM自有牌
- 付款:TT最常用,LC保安全,OA风险高
- 单据:PI收定金,PO下订单,PL清关用,BL用来提货
- 报价:EXW出厂,FOB离岸,CIF包海运保险
新人找工作前建议背一下,理解大概的意思.

