外贸跟进不是催命连环call。真正有效的跟进，像给客户铺台阶、给合作挤空间，让客户觉得舒服又不失期待。

下方全是“进阶版话术”，可以直接复制使用。

—————————————

1.客户刚加你，不知道如何开口
Hi [Name], glad we connected! Saw you focus on [品类], we also supply this line. Curious about your sourcing plan this year?

你好呀，很高兴认识你。看到你们做[品类]，我们也深耕这个方向，不知道你们今年有没有新增采购计划呢？

—————————————

2.发了报价，对方只读不回
Hi, any thoughts about the quotation? If needed, we can optimize with different materials or packaging.

报价有收到吧？如果有预算或包装方向，我都可以配合调整，你说就好。

—————————————

3.客户说要“回去跟老板确认”后失联
I totally understand internal approval takes time. Would it help if I share product testing reports or estimated sales data?

我理解要内部讨论的流程。如果你需要测试报告或市场数据支持，我这边都能补上。

—————————————

4.样品寄出后没反馈
Hope the samples arrived safely! Any first impression or suggestions? We are ready to optimize for your market.

样品应该到了吧？试用感觉如何？你说我们改，我们一定配合到位。

—————————————

5.客户一直说“在考虑”
Anything I can help make the decision easier? We can support with flexible MOQ and shipment options.

如果还有什么顾虑，尽管说。我可以提供更灵活的MOQ或交付方式，让你那边推进更轻松。

—————————————

6.突然断联，不知如何打破沉默
Checking in to see how things are going. If now is a busy period, totally fine, I can follow up later.

最近应该挺忙吧？等你那边方便点，我再来找你也完全没问题。

—————————————

7.客户说“有空再聊”
For sure! I’ll reach out again next week. You can always ping me first if any need comes up.

没关系，我下周再来找你。你那边有任何想法，随时找我。

—————————————

8老客户沉寂很久了
We have some fresh designs and optimized costs recently. Would you like a quick look?

最近更新了几款高潜力新品，我觉得你能用得上。要不要我发点资料给你看看？

—————————————

9.节日、生日关系维护
Wishing you a wonderful [Holiday]! Appreciate your trust and look forward to more wins together!

节日快乐！感谢一路支持，期待咱们继续共赢。

—————————————

10.客户问最低价却不下单
The current quote already matches your market level. If you have a target price, let’s work toward a win-win solution.

这已经是按你们市场做的优惠价。如果有目标价，也可以告诉我，一起看看能否达成双赢。

—————————————

11.客户只给你邮箱就消失
Hi [Name], happy to connect by email! Information attached. Which styles are your top priority this season?

终于切到邮箱啦。资料都整理好了，方便说说你们这季主推的方向吗？

—————————————

12.客户发图片让你“参考”
Do you need the exact same model, or are you open to a better-value alternative that fits your market?

这款风格我懂。是要一模一样，还是接受外观相近但性价更高的版本？

—————————————

13.客户有供应商但愿意聊
We respect that you compare suppliers. A small trial order will show our quality and response speed clearly.

你们多家对比很正常。给我们一次试单机会，你会看到我们在品质和响应速度上的优势。

—————————————

14.客户反复修改报价
All updated! Tell me if you want to optimize materials or shipping options as well.

改好了。如果想在材质或运输方式上再调优，也可以说。

—————————————

15.客户说在“评估市场”
Makes sense! If you need samples or market data to support evaluation, I’d be glad to assist.

理解市场评估需要时间，我可以提供数据、样品等，帮你那边更快落地。

—————————————

你不是在追着客户跑，而是在让对方看到“跟你合作有多轻松”。