一、 邮件跟进话术（Email Templates）
邮件的原则是：主题醒目、正文控制在三段以内、有明确的行动呼吁

1.价格下调（刺激促单）

Subject: Price Drop Alert: Latest XXX Quotation

Hi [Name],

A quick update for you. The raw material cost has slightly decreased this week, making it a great window to restock.

Standard E-Grade: $XXXX/MT (FOB Qingdao)

Flame Retardant F-Grade: $XXXX/MT (FOB Qingdao)

If you are planning any purchases for next month, locking in this rate would save you a good amount. Let me know if you need the latest ocean freight cost to your port.

Best regards,

[Your Name]

2.价格上涨（制造紧迫感）

Subject: xxx Market Trend: Price Increasing Soon

Hi [Name],

I wanted to give you a heads-up before the market shifts. Upstream material costs are rising, and our XXX prices will be adjusted upwards next week.

I can hold our current price of $XXXX/MT for XXX for you until this Friday.

To protect your margin, I highly suggest placing a trial or regular order now. Should I prepare a Proforma Invoice for your review?

Best regards,

[Your Name]

3.价格平稳（例行刷脸 + 抛出钩子）

Subject: Weekly Market Update: XXX from 名字

Hi [Name],

Hope you are having a great week!

The xxx market is quite stable right now. Our standard E-Grade is currently at $XXXX/MT FOB Qingdao.

I noticed your company focuses heavily on [客户的业务，如：cold chain packaging]. How is your current inventory level looking?

Best,

[Your Name]

4.结合物流优势跟进（转移焦点）

Subject: xxx Price Update & Faster Shipping from Qingdao Port

Hi [Name],

Checking in with this week's xxx prices: $XXXX/MT for E-Grade.

Besides the competitive price, we can catch earlier vessel schedules and save inland trucking costs for you.

If you have any urgent orders, we have the capacity to fast-track your production.

Best regards,

[Your Name]

二、社交软件跟进话术（WhatsApp / Zalo / WeChat）
社交软件的原则是：极简、口语化、多用 Emoji 吸引眼球、尽量配合图片或短视频（工厂装柜图、颗粒特写、展会照片等）。

1.极简报价（周一/周二发送，直奔主题）

Hi [Name]! Quick update: xxx prices dropped slightly today! E-Grade is now $XXXX/MT FOB Qingdao. Let me know if you need a specific quote for your port. Have a great week!

2.涨价预警（周三/周四发送，逼单必备）

Morning [Name]! Just a quick heads-up: xxx raw material costs are going up next week. I can secure today's price ($XXXX/MT) for you if we confirm the order by Friday. Need me to check the freight for you?

3.结合多媒体跟进（发一张打包发货的照片）

Hi [Name]! Loading 2 containers of xxx for a client today. Our factory is running at full speed. Current price for S-33 is $XXXX/MT. How's your stock holding up for next month?

4.周末轻松问候（周五下午发送，不带压力的试探）

Happy Friday [Name]! The xxx market has been stable this week at $XXXX/MT. Hope you have a relaxing weekend ahead. Whenever you are ready for a new batch, I'm right here!

5.资质/样品切入（发一张检测报告的部分截图）

Hi [Name]! Did you know our XXX recently passed the latest XXX tests? We are pushing for greener materials. Price is currently $XXXX/MT. Want me to send a small sample to your lab?

6.简短提问（探寻需求）

Hi [Name]! xxx market update: $XXXX/MT FOB Qingdao. Quick question – are you currently using more Standard Grade or Flame Retardant materials for your projects? Let me know and I'll send you the best tier pricing!